Growth Marketing Task for EntryLevel

PORTFOLIO CREATED FOR THE GROWTH MARKETING TASKS 

● THE 5Cs ANALYSIS

COMPANY

Founded in 2008, Norland industrial group is a large scale multinational industrial group which is involved in the health industry, medical cosmetology industry, direct selling industry and ecommerce industry.

It is involved in many other areas including health management, medical services, international logistics and finance. The company adheres to the vision of ‘Build global ecosystem of health and detoxification and make everyone benefit from health wisdom’ and has taken a lead in the health detoxification field. Norland is mainly involved in healthy and beauty consumer goods with heath detoxification as the core product.

Norland as a business is unique because it offers

One time international registration and lifetime earnings

1.     Very potent fast selling daily consumables

2.     Quality healthcare products - the wonders of the world

3.     Amazing compensation plan that is next to none

4.     Very rich partnership business

COLLABORATORS

Norland industrial group has partnered with Nigeria to ensure their company’s vision and mission are being met which involves building a global ecosystem of health and detoxification and make everyone benefit from it.

1.     Product/Service delivery: This is done by creating blogs

2.     Distribution: Employs the use of affliate/network marketers to boost sales

3.     Brand

CUSTOMERS

Norland industrial group offers a wide range of services or drugs to customers with illness such as diabetes, asthma, dental problems, fibroid/ovarian cyst, hepatitis, high blood pressure

1.     Demographic: For people suffering from such illnesses Norland provides a solution to either as a kid, an adult between the ages of 14 and above

2.     Geographic: Residing anywhere in NIgeria as there is a logistics readily available to dispatch the drugs

3.     Psychographic: For people who shop online for solutions to their illness making it easy to access the products with price transparency, customer’s testimonies and supports both online and offline payments.

COMPETITORS

Famasi Africa offers a variety of healthcare products ranging from vitamins to drugs for diabetes and so on delivered anywhere you want, it also includes personalized treatment plans with free unlimited support from care specialists.

CONTEXT

Asides the COVID pandemic that struck the world in 2019/2020, there are other major illness that causes or has caused a percentage of the world’s population reduce at some given time some of which include Asthma, Diabetes, Hepatitis, High Blood Pressure, Ulcer, Sickle Cell that Norland looks at eradicating the death rate percentage to a lesser volume with it’s products.

● THE LARGE MARKET TRIANGLE REFLECTION

THE NOT PROBLEM AWARE

What happens here is people aren’t aware they’re suffering from such illness and are seeking traditional treatment instead of the appropriate channels needed to help suppress it as some of these illnesses do not have a cure.

THE PROBLEM AWARE

There’s a fair percent of people aware that they are suffering from illness and are not bothered or looking for information needed to help except they are being pitched into why they need the product

POTENTIAL CUSTOMERS IN THE INFORMATION GATHERING MODE

These are customers who are aware of what they have, the information they need and more just to be on a safer side. This is where the sales pitch has to come in place that is trying to convince them why your product is the better one.

CUSTOMERS READY TO BUY

These are customers that have seen the ads, know what the products offers and are ready to purchase and have them as soon as possible.

● DREAM BUYER ANALYSIS

SURVEY QUESTIONS

1.     What do you hope to achieve after using the products in six months

●       I would like to be healthy fit

●       I just want to able to go out without any crisis

●       Express myself without having to use my drugs

What would you have wished if you are being asked now

●       Be free of this illness

●       Educate people on the importance of having a good health

If something were to happen to you as regards your health, what do you think will happen to your family

●       Can we skip that because it’s very personal to me

●       I would want my kids to be happy regardless the situation

2.     How long have you waited for a product as effective as ours

●       To be very honest i didn’t actually believe it was going to work

●       I have been using other products for more than 15 years and your product just outdid the rest

●       Laughs, for a while now

Do you regret ever having a sickness/illness

●       Yes

●       No

●       I’m indifferent about it

Are the products expensive to maintain with your health

●       No for a product with immense value

●       Yes at some point

●       No

3.     How often are you bothered about the availability of the products

●       I’m okay, as long as the logistics company keep on delivering

●       Not bothered

●       Quite bothered because of how urgent the situation

4.     Gym houses, Cinema houses, Whatsapp groups, Music shows 5. Family and friends, Whatsapp, Facebook, The internet, Co-workers

6.     What is their biggest frustration and challenges?

●       Why is it hard to figure out a cure for this illness

●       For how long will i continue using the product

7.     Facebook, Whatsapp, Text messages

8.     What exact phrases and languages do they use

●       English, Pidgin english and Yoruba

●       English and Yoruba

●       English

9.     What does a day in our dream buyer’s life look like

10.  What makes you happy

●       Seeing my family, friends around me

●       Being able to experience life again

●       I’m healthy

KEYWORD RESEARCH

People using Norland products either for diabetes, sickle cell, hepatitis, and so on

● AARRR FUNNEL FOR NORLAND

ACQUISITION	ACTIVATION	RETENTION	REVENUE	REFERRAL
Traffic and page views	Identification of customer	Keeping them on the platform	Get them to pay you money	Getting more users with referrals
Google ads	Newsletter	A month trial of	Free and fast	Client’s referrals
		the product	delivery after purchasing product
Facebook ads	Website contact form (Client’s details)	Other client’s testimonies on the products		Discount on prices of client’s with highest referrals
SEO/SEM	Messenger	Calls		Doctor’s Prescriptions
Organic facebook posts	Whatsapp DM	Texts

● LEAD CAPTURE FLOW - WEBFLOW

REASON

I’ll be using web flow because it helps client understand what we offer in a more reasonable manner and easy navigation flow

WEBFLOW LINK

https://preview.webflow.com/preview/garuf-shelbys-supercool-site?utm_medium=previe w_link& utm_source=designer&utm_content=garuf-shelbys-supercool-site&preview=9dccdfca50f
8787b6 938f2a7505f4476&workflow=preview

● HIGH VALUE CONTENT VALUE

I’ll be using the Blogs High Value Content Value because it gives basic insights of whatsoever any client might be facing, experienced, how the products works, previous testimonies from existing clients in which above all a Blog will cover.
Most of the buyers will be gotten from Facebook Groups, Whatsapp Groups

● MINIMUM VIABLE TESTS

1.     I launched my MVT under where my dream buyers usually hang out which includes Whatsapp groups, Facebook groups and a couple others I did offline just to capture a percentage of people who require the product.
2.     The results I got were quite interesting considering how important the products are and the immense value they offer.
3.     They responded in a really nice manner with emphasis on reduction of price, possible increment in the treatment process to cut across the ones who need every pill they can get.

● REFLECTIONS FROM THE MINIMUM VIABLE TEST

I learnt it’s important to have AARRR metrics for any product which helps in giving a fresh breath on how marketing of products can be.